Case Study: Building Compassion Threads’ Ecommerce Ecosystem
Compassion Threads is an Irish based ethical fashion brand dedicated to offering sustainable, cruelty-free premium streetwear and loungewear. With a mission to donate 50% of profits to animal charities and sanctuaries, the brand required a robust ecommerce platform to effectively reach and engage its target audience. Our team was tasked with creating a comprehensive Shopify store, including many custom coded features, implementing conversion rate optimisation (CRO) features, and developing a digital marketing strategy to establish Compassion Threads as a leader in ethical fashion.